JIGGY Puzzles was making $180k in Q4 and struggling the rest of the year. We rebuilt their paid system and subscription funnel so January felt like December.
The Situation Before
1.6x
Blended ROAS
$47
Cost per Acquisition
$38
Average Order Value
Revenue was 60% Q4 dependent
Over 60% of revenue came from Q4. Q1 to Q3 relied entirely on organic traffic and unpredictable PR moments with no paid strategy to fill the gap.
One creative angle, running stale
Every active Meta ad showed the same framed wall-piece creative. No new angles in testing. ROAS had dropped from 2.1x to 1.6x over 8 weeks as a direct result of audience fatigue
Puzzle Club buried in the nav
Their $35/mo subscription had no dedicated landing page and zero paid traffic driving toward it. Every subscriber found it by accident.
Email was broadcast only
A customer who bought a puzzle received a confirmation email and nothing else. No post-purchase sequence, no subscription upsell, no win-back for lapsed buyers.
Revenue was 60% Q4 dependent
Over 60% of revenue came from Q4. Q1 to Q3 relied entirely on organic traffic and unpredictable PR moments with no paid strategy to fill the gap.
Puzzle Club buried in the nav
Their $35/mo subscription had no dedicated landing page and zero paid traffic driving toward it. Every subscriber found it by accident.
One creative angle, running stale
Every active Meta ad showed the same framed wall-piece creative. No new angles in testing. ROAS had dropped from 2.1x to 1.6x over 8 weeks as a direct result of audience fatigue
Email was broadcast only
A customer who bought a puzzle received a confirmation email and nothing else. No post-purchase sequence, no subscription upsell, no win-back for lapsed buyers.
The Diagnostic
Before writing a single ad or building a single flow, we ran a full revenue leak audit across the ad account, email platform, and funnel.
Subscription Invisible
Puzzle Club had zero ad spend and no landing page for cold traffic.
Subscription Invisible
Puzzle Club had zero ad spend and no landing page for cold traffic.
Revenue Process
We've Built
The exact systems we put in place across ads, funnel, and email to fix the leaks.
Audit Your Funnel
We start by finding exactly where your revenue is leaking. Every broken step, every underperforming ad, every drop-off point gets identified before we touch a single campaign.
Build The Strategy
Easily submit your design requirements through our private design portal, ensuring a seamless process where your vision is understood, refined, and brought to life with precision and creativity.
Launch & Scale
Campaigns go live, data comes in, and we optimize relentlessly. You get clear reporting, honest communication, and results you can actually see in your revenue.
The Build
We've Built
The exact systems we put in place across ads, funnel, and email to fix the leaks.
Creative Overhaul
Three distinct Meta ad angles replaced a single stale creative. Each targeting a different buyer identity. Gifting, artist story, and subscription ritual.
Email Flows Built
Four behavioural Klaviyo flows built from scratch. Post-purchase subscription upsell, browse abandon, 90-day win-back, and a gifting season trigger.
Subscription Funnel
A standalone landing page built for Puzzle Club cold traffic. Led with artist exclusivity. Converted at 3.2% within 10 days of rebuilding the above-the-fold hook.
What Didn't Work
Not everything performed. Two things failed and are worth showing.
The mindfulness angle did not convert. We tested a screen-free evening ritual hook positioning JIGGY as a way to unwind without a screen. CTR was 38% below the gifting angle and CPA was nearly double. Wellness audiences on Meta simply did not have the purchase intent that gifting audiences had. We pulled it after 12 days and moved it to retargeting only, where it worked significantly better against warm audiences.
The first subscription landing page did not work. It led with product specs and member perks and converted cold traffic at 0.8%, making the campaign unprofitable. Heatmaps showed users leaving before the CTA. We rebuilt the page around the artist discovery story as the primary hook and conversion moved from 0.8% to 3.2% in 10 days.
Not everything performed. Two things failed and are worth showing.
The mindfulness angle did not convert. We tested a screen-free evening ritual hook positioning JIGGY as a way to unwind without a screen. CTR was 38% below the gifting angle and CPA was nearly double. Wellness audiences on Meta simply did not have the purchase intent that gifting audiences had. We pulled it after 12 days and moved it to retargeting only, where it worked significantly better against warm audiences.
The first subscription landing page did not work. It led with product specs and member perks and converted cold traffic at 0.8%, making the campaign unprofitable. Heatmaps showed users leaving before the CTA. We rebuilt the page around the artist discovery story as the primary hook and conversion moved from 0.8% to 3.2% in 10 days.
The Results
4.1x
Blended ROAS
$18
Cost per Acquisition
85
Average Order Value
Revenue was 60% Q4 dependent
Over 60% of revenue came from Q4. Q1 to Q3 relied entirely on organic traffic and unpredictable PR moments with no paid strategy to fill the gap.
One creative angle, running stale
Every active Meta ad showed the same framed wall-piece creative. No new angles in testing. ROAS had dropped from 2.1x to 1.6x over 8 weeks as a direct result of audience fatigue
Puzzle Club buried in the nav
Their $35/mo subscription had no dedicated landing page and zero paid traffic driving toward it. Every subscriber found it by accident.
Email was broadcast only
A customer who bought a puzzle received a confirmation email and nothing else. No post-purchase sequence, no subscription upsell, no win-back for lapsed buyers.
ROAS More Than Doubled
Blended ROAS moved from 1.6x to 4.1x. Three creative angles replaced one stale ad running on repeat.
Email Became a Machine
Email revenue share jumped from 9% to 29%. Four behavioural flows replaced a newsletter-only strategy.
Subscription Revenue Unlocked
Puzzle Club MRR grew from $3.2k to $17.2k. A dedicated LP and paid campaign replaced accidental discovery.
Off-Season Solved
January to March revenue up 63% year over year. An always-on paid calendar replaced a Q4-only spending strategy.