Privacy Policy

1. Who we are

Lucrovis ("we", "us", "our") is a marketing growth agency operated by Mihail Cibotaru, trading as Lucrovis, based in Scotland, United Kingdom.

• Address: 10 Coopers Close, Peterhead, Scotland, AB42 1AL, United Kingdom
• Email: mihail@lucrovis.com
• Website: https://lucrovis.com
• Status: not currently registered as a limited company. We are not required to appoint a Data Protection Officer (DPO) — data protection queries can be sent directly to the email above.

This Privacy Policy explains how we collect, use, store, and protect your personal data, in line with the UK GDPR and the Data Protection Act 2018.

2. Data we collect

2.1 Through our website sign-up form

When you sign up on lucrovis.com, we collect:

• Email address
• First name

2.2 Through booking a call

When you book a consultation via Cal.com, we collect:

• Name
• Email address
• Date, time, and time zone of the call

2.3 Through direct communication

When you email us, call us, or join a consultation, we may collect:

• The content of that communication
• Business details you share with us voluntarily
• A recording of the call — only if you've given explicit consent, which we always ask for by email before the call

2.4 Collected automatically

When you visit our website, we may automatically collect:

• IP address, browser type, device and operating system
• Pages visited, time on page, referring source
• Data collected through cookies — see our separate Cookie Policy for full details

3. Why we collect this data

• To respond to your enquiry and assess whether our services are a fit
• To schedule and run consultation calls
• To deliver the marketing services you've engaged us for
• To issue invoices and process payment (via PayPal)
• To send you our newsletter, only if you've opted in (via Mailchimp)
• To improve our website and services by analyzing traffic
• To meet our legal and tax obligations

4. Legal basis for processing (UK GDPR, Art. 6)

• Contract — to deliver the services you've engaged us for
• Consent — for the newsletter, call recordings, and non-essential cookies
• Legitimate interest — responding to enquiries, improving our website and services, keeping our systems secure
• Legal obligation — tax and accounting requirements

5. Who we share your data with

We use the following service providers (processors) to run our business. Each is contractually required to protect your data and use it only on our instructions:

• Mailchimp (The Rocket Science Group LLC, part of Intuit Inc., USA) — newsletter and email list management
• Cal.com — call scheduling
• PayPal, Inc. (USA) — invoicing and payment processing
• Framer B.V. (Netherlands) — website hosting
• Google (Google Ireland Ltd / Google LLC) — website analytics (Google Analytics) and tag management (Google Tag Manager)
• CookieYes — records and manages your cookie consent choices
• Meta Platforms, Inc. — Meta Pixel, planned but not yet active on our website
• Google Ads — planned but not yet active on our website

We do not sell or rent your data to third parties for their own marketing purposes.

6. International transfers

Some of the providers above are based outside the UK/EEA, notably in the United States. Where this happens, the transfer is protected by one of the following safeguards:

• The UK International Data Transfer Addendum / Standard Contractual Clauses (SCCs)
• The UK–US or EU–US Data Privacy Framework, where the provider is certified
• An adequacy decision, where one applies

7. How long we keep your data

• Newsletter subscribers: until you unsubscribe or request deletion
• Enquiries or bookings that don't become clients: 12 months from the last interaction
• Client records and communication: for the length of our working relationship, plus a reasonable period afterward for tax and accounting purposes
• Call recordings: 12 months, then deleted
• Data collected via cookies: as set out in our Cookie Policy (typically 12–24 months)

After these periods, your data is deleted or anonymized.

8. Your rights

Under UK GDPR, you have the right to:

• Access the data we hold about you
• Correct inaccurate or incomplete data
• Request deletion ("right to be forgotten")
• Restrict how we use your data
• Receive your data in a portable format
• Object to processing, particularly for direct marketing
• Withdraw consent at any time, without affecting processing carried out before withdrawal
• Complain to the Information Commissioner's Office or your local supervisory authority

To exercise any of these rights, email mihail@lucrovis.com. We respond within one month.

9. How we protect your data

• Encrypted connections (HTTPS/TLS) across our website and forms
• Access to your data limited to authorized personnel only
• Data processing agreements in place with every provider listed in Section 5
• We notify the ICO within 72 hours in the event of a security incident, as required by law

10. Cookies

Our website uses cookies. Full details are set out in our separate Cookie Policy at lucrovis.com/cookies.

11. Email marketing

We use Mailchimp to send our newsletter. You'll only receive marketing emails if you've explicitly opted in (e.g. by submitting our sign-up form). You can unsubscribe at any time via the link in any email, or by emailing mihail@lucrovis.com.

12. Children

Our services are intended for businesses and individuals aged 18 and over. We do not knowingly collect data from minors. If we learn that a minor has provided us with data, we will delete it — contact us at mihail@lucrovis.com.

13. Changes to this policy

We may update this policy from time to time. The current version is always available on our website, with the date of the last update shown at the top.

14. Contact

• Email: mihail@lucrovis.com
• Address: 10 Coopers Close, Peterhead, Scotland, AB42 1AL, United Kingdom

Information Commissioner's Office (ICO):

• Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
• Phone: 0303 123 1113
• Website: ico.org.uk