TikTok was sending warm traffic to their site every day. No retargeting caught it. No email system kept it. We built the infrastructure that turned visits into purchases and purchases into repeat customers.
TikTok was sending warm traffic to their site every day. No retargeting caught it. No email system kept it. We built the infrastructure that turned visits into purchases and purchases into repeat customers.
The Situation Before
0.8x
Blended ROAS
$61
Cost per Acquisition
$34
Average Order Value
Traffic With No Net Underneath
TikTok was sending warm visitors daily but no retargeting existed. Every visitor who did not buy on the first visit was permanently lost.
Welcome Flow Had One Email
Email capture worked but the welcome flow was a single generic email. No education, no product push, no second touchpoint to convert hesitant subscribers.
No Repurchase Infrastructure
Customers who bought once received a confirmation email and nothing else. No replenishment reminder, no cross-sell, no second order infrastructure.
Single Product First Purchase
Almost every first order was a single item at the $34 average. Bundle logic existed in the store but was never used as the CTA in paid ads or email.
Traffic With No Net Underneath
TikTok was sending warm visitors daily but no retargeting existed. Every visitor who did not buy on the first visit was permanently lost.
No Repurchase Infrastructure
Customers who bought once received a confirmation email and nothing else. No replenishment reminder, no cross-sell, no second order infrastructure.
Welcome Flow Had One Email
Email capture worked but the welcome flow was a single generic email. No education, no product push, no second touchpoint to convert hesitant subscribers.
Single Product First Purchase
Almost every first order was a single item at the $34 average. Bundle logic existed in the store but was never used as the CTA in paid ads or email.
The Diagnostic
Before writing a single ad or building a single flow, we ran a full revenue leak audit across the ad account, email platform, and funnel.
Traffic Bleed
TikTok was sending warm visitors daily. No retargeting existed to bring any of them back.
Traffic Bleed
TikTok was sending warm visitors daily. No retargeting existed to bring any of them back.
Revenue Process
We've Built
The exact systems we put in place across ads, funnel, and email to fix the leaks.
Audit Your Funnel
We start by finding exactly where your revenue is leaking. Every broken step, every underperforming ad, every drop-off point gets identified before we touch a single campaign.
Build The Strategy
Easily submit your design requirements through our private design portal, ensuring a seamless process where your vision is understood, refined, and brought to life with precision and creativity.
Launch & Scale
Campaigns go live, data comes in, and we optimize relentlessly. You get clear reporting, honest communication, and results you can actually see in your revenue.
The Build
We've Built
The exact systems we put in place across ads, funnel, and email to fix the leaks.
Retargeting Stack
Three-layer Meta retargeting targeting TikTok visitors by behaviour. Social proof for product viewers, urgency creative for cart abandoners, tallow education for 7 and 14-day retargeting windows.
Email Retention System
Five-email welcome sequence over 12 days introducing the brand, pushing the bestselling body cream with UGC, then a bundle discount. Post-purchase flows added a 30-day replenishment reminder and cross-sell into the Mommy and Baby range.
Bundle-First Funnel
Primary paid CTA rebuilt around a starter bundle at $78. Landing page led with the eczema and sensitive skin angle from their top-performing reviews. AOV increased from the first week.
What Didn't Work
The tallow education ad angle did not convert cold traffic. Strong engagement but CPA was 70% above target. Cold audiences wanted to see results on someone else's skin, not a science lesson. We moved education to the welcome email sequence and rebuilt cold creative around before and after UGC exclusively.
The first bundle LP led with the ingredient story and converted at 1.2%. Session recordings showed visitors reading ingredients then leaving. We rebuilt the page to lead with the eczema headline and moved ingredients below the fold. Conversion moved to 3.4% in eight days and the campaign was profitable by week three.
The tallow education ad angle did not convert cold traffic. Strong engagement but CPA was 70% above target. Cold audiences wanted to see results on someone else's skin, not a science lesson. We moved education to the welcome email sequence and rebuilt cold creative around before and after UGC exclusively.
The first bundle LP led with the ingredient story and converted at 1.2%. Session recordings showed visitors reading ingredients then leaving. We rebuilt the page to lead with the eczema headline and moved ingredients below the fold. Conversion moved to 3.4% in eight days and the campaign was profitable by week three.
The Results
3.2x
Blended ROAS
$27
Cost per Acquisition
$58
Average Order Value
Traffic With No Net Underneath
TikTok was sending warm visitors daily but no retargeting existed. Every visitor who did not buy on the first visit was permanently lost.
Welcome Flow Had One Email
Email capture worked but the welcome flow was a single generic email. No education, no product push, no second touchpoint to convert hesitant subscribers.
No Repurchase Infrastructure
Customers who bought once received a confirmation email and nothing else. No replenishment reminder, no cross-sell, no second order infrastructure.
Single Product First Purchase
Almost every first order was a single item at the $34 average. Bundle logic existed in the store but was never used as the CTA in paid ads or email.
Retargeting Recovered Lost Sales
Three-layer retargeting converted 11% of previously bounced TikTok visitors. Traffic that was being wasted became the most profitable segment in the account.
AOV Up 70%
Bundle-first creative moved average order value from $34 to $58. The starter bundle replaced the single body cream as the default first purchase within three weeks.
Email Became the Top Channel
Email revenue share grew from 7% to 31% of total monthly revenue. The five-email welcome sequence alone drove 40% of all email-attributed revenue.
Repeat Purchase Rate Doubled
30-day replenishment email and cross-sell sequence doubled the 60-day repeat purchase rate versus customers who received no post-purchase flow.