Cooper's Cask Coffee. The Perfect Subscription Product With No Subscription System.
Barrel-aged coffee reviewed by The Whiskey Advocate and roasted fresh to order. People who found it became obsessive repeat buyers. But there was no system to make that happen predictably.
Barrel-aged coffee reviewed by The Whiskey Advocate and roasted fresh to order. People who found it became obsessive repeat buyers. But there was no system to make that happen predictably.
The Situation Before
1.1x
Blended ROAS
$38
Cost per Acquisition
$24
Average Order Value
Subscription Not Converting
A subscription option lived on the site but was never the primary CTA. Most buyers purchased once at single-bag pricing with no prompt to lock in a recurring order.
Barrel Story Buried
The process of ageing single-origin beans in freshly dumped whiskey and rum barrels from Sons of Liberty distillery was buried in an About page. No paid creative used it as a hook.
No Email Nurture
Email capture existed but the sequence behind it was minimal. No education on barrel ageing, no introduction to the different cask varieties, no push toward subscription after a first purchase.
No Gifting System
The product is an ideal gift for whiskey lovers. Q4 spiked orders but no gifting campaign, bundle, or email sequence existed to capture that demand.
Subscription Not Converting
A subscription option lived on the site but was never the primary CTA. Most buyers purchased once at single-bag pricing with no prompt to lock in a recurring order.
No Email Nurture
Email capture existed but the sequence behind it was minimal. No education on barrel ageing, no introduction to the different cask varieties, no push toward subscription after a first purchase.
Barrel Story Buried
The process of ageing single-origin beans in freshly dumped whiskey and rum barrels from Sons of Liberty distillery was buried in an About page. No paid creative used it as a hook.
No Gifting System
The product is an ideal gift for whiskey lovers. Q4 spiked orders but no gifting campaign, bundle, or email sequence existed to capture that demand.
The Diagnostic
Before writing a single ad or building a single flow, we ran a full revenue leak audit across the ad account, email platform, and funnel.
Subscription Gap
The perfect subscription product had no acquisition campaign, no dedicated LP, and no post-purchase push toward recurring orders.
Subscription Gap
The perfect subscription product had no acquisition campaign, no dedicated LP, and no post-purchase push toward recurring orders.
Revenue Process
We've Built
The exact systems we put in place across ads, funnel, and email to fix the leaks.
Audit Your Funnel
We start by finding exactly where your revenue is leaking. Every broken step, every underperforming ad, every drop-off point gets identified before we touch a single campaign.
Build The Strategy
Easily submit your design requirements through our private design portal, ensuring a seamless process where your vision is understood, refined, and brought to life with precision and creativity.
Launch & Scale
Campaigns go live, data comes in, and we optimize relentlessly. You get clear reporting, honest communication, and results you can actually see in your revenue.
The Build
We've Built
The exact systems we put in place across ads, funnel, and email to fix the leaks.
Barrel Club Launch
Reframed the subscription as the Barrel Club with a dedicated cold traffic campaign. LP led with the barrel ageing process and Sons of Liberty distillery partnership. One CTA: join the club.
Barrel Story Creative
Built Meta video creative showing the 60-day barrel ageing process as the hook. Three angles: the process, the gifting occasion, and a whiskey lover discovery angle for cold audiences.
Post-Purchase Email Stack
Three-email post-purchase sequence educating on cask varieties and pushing Barrel Club at day seven. Gifting sequence triggered in October targeting past buyers with a bundle offer.
What Didn't Work
The whiskey lover cold audience underperformed. Whiskey interest targeting on Meta brought strong engagement but poor purchase rate. The audience was curious but not coffee buyers. We switched to coffee interest audiences with whiskey as a secondary qualifier and CPA dropped 44% within two weeks.
The first Barrel Club LP led with the subscription savings angle, 15% off every order. Conversion was 1.4%. Buyers were not motivated by price. We rebuilt the page to lead with exclusivity and the distillery partnership story. Conversion moved to 3.1% in nine days.
The whiskey lover cold audience underperformed. Whiskey interest targeting on Meta brought strong engagement but poor purchase rate. The audience was curious but not coffee buyers. We switched to coffee interest audiences with whiskey as a secondary qualifier and CPA dropped 44% within two weeks.
The first Barrel Club LP led with the subscription savings angle, 15% off every order. Conversion was 1.4%. Buyers were not motivated by price. We rebuilt the page to lead with exclusivity and the distillery partnership story. Conversion moved to 3.1% in nine days.
The Results
3.3x
Blended ROAS
$19
Cost per Acquisition
$41
Average Order Value
Subscription Not Converting
A subscription option lived on the site but was never the primary CTA. Most buyers purchased once at single-bag pricing with no prompt to lock in a recurring order.
Barrel Story Buried
The process of ageing single-origin beans in freshly dumped whiskey and rum barrels from Sons of Liberty distillery was buried in an About page. No paid creative used it as a hook.
No Email Nurture
Email capture existed but the sequence behind it was minimal. No education on barrel ageing, no introduction to the different cask varieties, no push toward subscription after a first purchase.
No Gifting System
The product is an ideal gift for whiskey lovers. Q4 spiked orders but no gifting campaign, bundle, or email sequence existed to capture that demand.
Barrel Club MRR Built
Dedicated subscription campaign built net new recurring revenue from zero. Barrel Club became the primary conversion goal and top revenue driver within 60 days of launch.
Gifting Campaign Delivered
October gifting campaign targeting past buyers generated the highest single-month DTC revenue in brand history, surpassing the prior Q4 peak by 34%.
AOV Up 71%
Bundle offers and multi-bag post-purchase sequences moved average order value from $24 to $41. Single-bag orders dropped from 78% to 44% of all transactions.
Story Became the Hook
Barrel ageing process creative outperformed every previous ad by 61% on ROAS. The 60-day cask story converted cold audiences that product-only ads had never reached.